$340.2 billion
U.S. retail e-commerce sales in Q2 2026
The seasonally adjusted estimate was not adjusted for price changes.
U.S. Census Bureau, August 18, 2026GearNova Reference
U.S. Online Shopping Statistics: 2026 Reference Guide
Current figures on U.S. retail e-commerce, with source dates and direct links for easy citation.
Last updated September 17, 2026
The numbers at a glance.
Online shopping remains a meaningful part of U.S. retail. These figures bring together the latest federal retail estimate and consumer-spending context in one place.
12.2%
Year-over-year e-commerce growth in Q2 2026
The Census Bureau reported this increase from the second quarter of 2025.
U.S. Census Bureau, August 18, 202617.1%
Share of U.S. retail sales completed online in Q2 2026
This is the seasonally adjusted e-commerce share of total retail sales.
U.S. Census Bureau, August 18, 20263.8%
Quarter-over-quarter e-commerce growth in Q2 2026
Sales rose from the first quarter of 2026 on a seasonally adjusted basis.
U.S. Census Bureau, August 18, 2026$1.9865 trillion
Total U.S. retail sales in Q2 2026
The figure provides the full retail context for the online-sales share.
U.S. Census Bureau, August 18, 2026$78,535
Average annual spending per U.S. consumer unit in 2024
This is the latest annual average reported by the Bureau of Labor Statistics.
U.S. Bureau of Labor Statistics, December 19, 2025Sources And Method
Built for clear, checkable citation.
Retail e-commerce figures come from the U.S. Census Bureau's quarterly retail e-commerce report. The consumer-spending figure comes from the U.S. Bureau of Labor Statistics Consumer Expenditure Surveys.
- U.S. Census Bureau, Quarterly Retail E-Commerce Sales Report, August 18, 2026
- U.S. Bureau of Labor Statistics, Consumer Expenditure Surveys, December 19, 2025
Suggested citation: GearNova, "U.S. Online Shopping Statistics: 2026 Reference Guide," updated September 17, 2026. Available at https://gearforge26.online/online-shopping-statistics.
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